Ideas & Trends

A Brief Glance at the 2018 Top Ten Food Trends

It is a new food world! Whether it be in brick-and-mortar and/or online the new retail model must be built around the consumer. Empowering consumers, making their lives easier, healthier and more enjoyable are just some of the areas retailers are putting focus on.

Here are the top ten food trends we will see in 2018:

  1. Mindfulness

  2. Tactile

  3. Farming

  4. NeuroNutrition

  5. BioHacking

  6. Technofoodology

  7. Advertising

  8. Security

  9. Politics and Food

  10. Future Supermarkets

Want to learn more about the Top Ten Food Trends for 2018? Keep reading below!

Mindfulness (the quality of state of being conscious or aware) has quickly become the mantra for many brands’. Innova Market Insights named “mindfulness” its #1 trend for 2018. One of the most critical areas in which we see the mindfulness movement is how we approach food – driven by health and wellness, social conscience, enhanced nutrition and life hacking.

Tactile (the sense of touch) is the new secret weapon for food in products, their packaging and in-store. Autonomous Sensory Meridian Response, or ASMR, has created a new food media world. Chewing, whispering, slurping and the crinkling of packaging trigger a euphoric feeling.

Farming (it all starts with agriculture) – where our food comes from. More consumers are opting for a plant-based diet. Innova shows there has been a huge rise in plant-based everything. Vertical indoor farming is more efficient bringing farms closer to where people live, reducing expense and environmental impact.

NeuroNutrition (a look at how our foods affect our brains) – the U.S. consumer is smarter about food choices than ever, but we still have a long way to go. The foods we eat are the No.1 cause of preventable death and disease in the U.S. Better-for-you claims, according to Innova, now appear on almost half of all products globally.

BioHacking breaks all the riles to create a science for more individualized nutrition and products.  There are “engay” foods — products like salmon that are chopped and formed and reformed to take shapes designed specifically to help seniors avoid choking

Technofoodology (the best thing to ever happen to a grocery store) is a new way to buy our foods. Think Alexa, Google Home, Sonos and other home-based assistants. Sheetz, one of the nation’s leading c-stores announced that its “made to order foods” from all 564 stores can be ordered on Alexa. It is expected that by 2020 there will be 55 million smart devices in our homes, making that the biggest supermarket chain on the planet.

Advertising should inform and get people to buy without a doubt, but when it comes to our foods, it also needs to tell the truth, especially about nutrition. People want a connection with the food they are eating and they want to know where it comes from. Advertising empowers consumers to eat healthier.

Security – Over one-third of Americans feel nervous or anxious, and a similar amount feel anger or irritability according to the American Psychological Association’s 10th Annual survey. Retailers should add visible security in-store and in parking areas. People will be avoiding large groups and events, so retailers will bring events in-store, hosting smaller ones and more often.

Politics and Food (not about political parties, but an overview of where we are today and what is coming). The USDA is one of the most powerful and largest government agencies. There are two important focused efforts that will impact our food world in 2018. The first is the San Francisco ordinance that requires retailers to report antibiotic use by meat and poultry suppliers. The second is the Farm Bill that will set in place eating and farming policy for a five-year period.

Future Supermarkets It’s time to build stores that are truly energy efficient with solar glass blocks and solar roofing that not only reduce energy but create additional energy that could power an entire store. Online grocery is at the top of everyone’s list, and there is no doubt that it will continue to grow and evolve. One of the biggest threats to traditional grocers is being created by blockchain technology.